B2B SEO & LinkedIn Content Marketing That Delivers Real Results

For over a decade, ISC has transformed growth trajectories for B2B FinTech SaaS, financial services, and partner agencies worldwide. Our specialized approach doesn't just create content — it creates customers.


Our track record speaks for itself: 4X SaaS sign-up increases, 7-figure ARR generation, and 800% traffic growth for clients who demand measurable ROI from their content investments.


Big brands trust us with their content and marketing, including
Mastercard, ClickUp, the National Association of REALTORS®, and numerous others. 


Using our battle-tested SEO research framework, we position your content in front of high-intent buyers at the exact moment they're ready to purchase. See how we've accelerated growth for clients across various sectors and niches below. 


Key Achievements:

  • 4X increase in SaaS sign-ups through targeted SEO
  • 800% web traffic growth for FinTech platforms
  • $7-figure ARR generation through strategic content
  • Fortune 500 compliance success with technical content


Take a look at examples of our work from 10+ years of supporting clients and partner agencies worldwide.


Want to take a closer look at case studies? Email or book a call today.

"Inbound Sales Content (ISC) are consumate B2B SEO content marketing professionals in everything they do - from email communications to producing high-quality finished articles on time and at scale.” 


"ISC consistently deliver quality content as a tool to attract, engage, and inform readers.” Juliet Lyall, Editor in Chief, Discourse, Onfolio

“ISC’s team consistently produce high-quality articles, consistently well-researched, and always within deadline and hitting SEO KPIs.”

“The work the ISC team has produced continues to have an ongoing and cumulative positive impact on where we sit in SERPs, web traffic, and sales leads.” Nikolaj B, Product Manager, Encord

“We are thrilled with Inbound Sales Content’s work. From detailed brief to high-quality SEO articles every month. They always deliver!

“Since working with ISC, our traffic just keeps growing, and so does our conversion rates, with us ranking for a wider range of high-traffic and high-intent keywords. Content is now generating more sales leads than any other channel.” Founder & CEO, Marker.io

"We are delighted with the quality of the research reports ISC has created for us. At first, we intended for these to be internal training documents. However, as they’re such high-quality, we are using them in our marketing and sales funnels as thought-leadership and lead generation assets.”

“I highly recommend working with ISC for SEO content, research, and sales assets.”
James W, UK Head of Marketing, TransRe

ISC's Case Studies: Getting Results Since 2014

Case Study 1: FinTech SaaS Marketing & Sales Growth

Client: LiquidX, an award-winning, AI-Powered Trade Finance SaaS Platform ($25B+ Transaction Volume)


The Challenge

Despite processing massive transaction volumes, strategic backing from one of the largest SaaS providers in this space, and winning industry awards, this market-leading platform struggled with:


  • Limited brand visibility
  • Poor search rankings vs competitors
  • Lack of trade finance sector expertise from previous agencies


Our Solution

Multi-channel marketing strategy featuring:


  • Technical thought-leadership content for banks, asset managers, and corporate treasuries
  • SEO-optimized articles and LinkedIn campaigns
  • An eBook and demand generation program that’s generating real results 

Results 

  • 30% increase in web traffic despite changing search landscape (e.g., AI Mode and AIOs) 
  • Dozens of sales qualified leads (SQLs) generated via SEO, LinkedIn marketing, and an eBook and demand generation campaign 
  • Successful European expansion with new market traction
  • Long-term partnership expanded from a 3-month trial
     

"ISC transformed our marketing approach in ways our previous agencies never could. With a deep understanding of FinTech and trade finance, it means they can consistently create technical content that actually resonates with our complex B2B audience groups."

"We've seen a 30% increase in web traffic and generated dozens of qualified leads. Even more important, we finally have a marketing partner who truly gets the FinTech and TradeTech industry."


"What started as a 3-month trial has become an essential long-term partnership. We see them as an integral part of the team." LiquidX CRO


Examples of our work:


Everything Banks Need to Know About Trade Finance Solutions


Trade Finance: The Hidden Gem Asset Managers Can't Ignore


How European Financial Institutions Can Scale Trade Finance in 2025


Find out more about our specialized FinTech and financial services marketing campaigns


Renewable Energy Market Intelligence: eBook Pro Service

Client: $3.4 billion Berkshire Hathaway insurance subsidiary, TransRe


The Challenge

TransRe, a major reinsurance company, needed comprehensive renewable energy sector knowledge to expand into this $1+ trillion market but lacked internal research capacity and sector expertise.

Our Solution

ISC delivered four detailed research reports covering:

  • Solar, wind, and wave energy risk analysis
  • Failed project studies and weather-related risks
  • Market analysis and regional investment mapping
  • Manufacturing risk assessments for underwriting decisions

Results

  • Immediate Impact: Complete knowledge transfer enabling informed underwriting decisions
  • Unexpected Value: Reports became high-quality lead generation assets
  • Multi-Channel Support: Additional articles, LinkedIn content, and sales materials


"We intended these to be internal training documents. However, as they're such high-quality, we're using them in our marketing and sales funnels as thought-leadership and lead generation assets." — Head of Marketing, Berkshire Hathaway insurance subsidiary


Enterprise BIN Lookup API eBook Pro Service

Client: Fortune 500 Financial Giant ($28B+ annual revenue, 35K+ employees)

The Challenge

Transform data-driven, third-party competitive research into marketing assets while navigating:

  • Multiple established BIN lookup competitors
  • Stringent compliance requirements
  • Need to articulate value without naming competitors directly

Our Solution

Implementing a strategic, quality-focused multi-stage approach including:

  • Deep technical product analysis for developer audiences
  • Data interpretation highlighting superior accuracy metrics
  • Rigorous editorial process across legal, product, and marketing teams

As part of this, we delivered:

  • Lead generation whitepaper serving as both marketing asset and sales tool
  • Developer portal blog content
  • LinkedIn posts with custom infographics

Results

  • Full compliance across all departments achieved
  • Clear competitive differentiation without naming rivals
  • Reusable assets supporting marketing and direct sales
  • Foundation for ongoing lead generation


BOFU SaaS SEO Growth: 200% New Sign-ups!

Client: Marker.io, a high-growth bug tracking SaaS

The Challenge

Compete in the hyper-competitive bug-tracking segment against major PM software companies while generating consistent growth through organic traffic and sign-ups.

Our Solution

Sales-focused, bottom-of-funnel SEO strategy (BOFU):

  • Competitor keyword gap analysis
  • High-intent keyword targeting
  • AI Overview (AIO)-specific keyword focus 
  • 8+ ready-to-publish articles monthly 
  • Strategic interlinking and content optimizations

Results

  • Page #1 rankings for 20+ high-intent search terms
  • 200% increase in sign-ups, demos, and conversions
  • 6-figure new ARR generated
  • SEO became the top-performing channel for sales qualified leads (SQL) 

“We are thrilled with Inbound Sales Content’s work. From detailed briefs to high-quality SEO articles every month. They always deliver!”

“Since working with ISC, our traffic just keeps growing, and so do our conversion rates, with us ranking for a wider range of high-traffic and high-intent keywords. Content is now generating more sales leads than any other channel.”  — Founder & CEO


Examples of BOFU SEO articles for SaaS:

24 Best Chrome Extensions for Web Developers in 2024

How to Beta Test A Website: Ultimate Guide

Bonus example from ClickUp: Time Tracking Software for Consultants

Ready to 4X your SaaS sign-ups? Find out what we can offer B2B SaaS companies


Organic Trafffic 70% of Sales For Premium Furniture Brand

An independent, UK furniture maker and retailer up against furniture and retail giants is using SEO as a core marketing channel to drive traffic and conversions. 


Furl is a retail and eCommerce brand that’s been going for 16 years. Furl are space-saving furniture experts, UK-based manufacturers of high-quality storage beds and sofa beds with three London showrooms.


An ongoing SEO content marketing campaign is further increasing traffic, with it up 20% in the first 3 months.


Examples of our work:


Furl: Behind the Brand in Yahoo UK, Space-saving Furniture


Furl’s Guide to the Dulux Colour of the Year 2024


Teddy Bear Storage Ideas for Kid’s Bedrooms