MARKETING FOR FINANCIAL SERVICES
SEO, LinkedIn & Thought-Leadership for Financial Services
Put your SEO & LinkedIn content marketing on human-generated autopilot. Make it easier to hit your growth KPIs.
Our SEO generates 4 ⏤ 8x increase in traffic, rankings and 400%+ increase in sales leads (SQLs) in 6 months.
For 10+ years, we’ve delivered high-impact work for 100+ B2B SaaS, partner agencies, and global brands, including ClickUp and Mastercard.
During that time, we've had extensive experience across every aspect of marketing for financial services. We have worked with VC, PE, alternative asset, FinTech, investment funds, and funds of funds.
Want to join them and accelerate your own marketing efforts in 2025? Book a call today.
Every marketing campaign starts with a Strategy Sprint
Actionable SEO Audit
We take time to audit your website, analyze competitors, your market position, and create everything you need for us to launch a marketing campaign, including:
✅ Defining Your Ideal Customer Profiles (ICPs)
✅ Jobs to be Done (JTBD) Pain Points
✅ Bottom of Funnel (BOFU) Keywords
Marketing Calendar
Once that's done, we move onto creating the following:
✅ SEO Gap Analysis
✅ Content/SEO Strategy
✅ Content Calendar
Content Assets & Optimizations
Before we launch into the monthly marketing campaigns, we deliver the following in the first month to lay the foundations for everything that follows:
✅ LinkedIn Founder/CEO and Company Page optimizations
✅ 2 Web copy optimizations or 1 Article
Every Strategy Sprint takes 2 - 3 weeks and costs $2000.
Financial Brands We've Worked With
SEO & LinkedIn Content Marketing Packages
Launch
✅ 4 SEO, publish-ready thought-leadership articles (1800 - 2500 words)
Content/SEO Strategy
✅ Images for articles & LinkedIn (Creative Commons-based image libraries, screenshots, some design work if required)
✅ We can handle article publishing once they're approved
✅ 1 X Newsletter per month
✅ 2 X Internal emails with LinkedIn content so your team can amplify marketing efforts
✅ Monthly SEO Performance analysis
✅ 2 Web Copy/Content optimizations
✅ Monthly Reporting
✅ Monthly retainer: Scale-up anytime
✅ Flex Included: We can scale-down production then scale-up while keeping the commitment the same
✅ Client input calls every 3 months
✅ LinkedIn Booster 1: 12 personal posts per month
✅
LinkedIn Booster 2: 6 Company posts per month
$3500/mo
Grow
✅ 6 SEO, publish-ready thought-leadership articles (1800 - 2500 words)
Content/SEO Strategy
✅ Images for articles & LinkedIn (Creative Commons-based image libraries, screenshots, some design work if required)
✅ We can handle article publishing once they're approved
✅ 2 X Newsletter's per month
✅ 2 X Internal emails with LinkedIn content so your team can amplify marketing efforts
✅ Monthly SEO Performance analysis
✅ 2 Web Copy/Content optimizations
✅ Monthly Reporting
✅ Monthly retainer: Scale-up anytime
✅ Flex Included: We can scale-down production then scale-up while keeping the commitment the same
✅ Client input calls every 3 months
✅ LinkedIn Booster 1: 15 personal posts per month
✅ LinkedIn Booster 2: 8 Company posts per month
$4500/mo
Scale
✅ 8 SEO, publish-ready thought-leadership articles (1800 - 2500 words)
Content/SEO Strategy
✅ Images for articles & LinkedIn (Creative Commons-based image libraries, screenshots, some design work if required)
✅ We can handle article publishing once they're approved
✅ 2 X Newsletter's per month
✅ 2 X Internal emails with LinkedIn content so your team can amplify marketing efforts
✅ Monthly SEO Performance analysis
✅ 2 Web Copy/Content optimizations
✅ Monthly Reporting
✅ Monthly retainer: Scale-up anytime
✅ Flex Included: We can scale-down production then scale-up while keeping the commitment the same
✅ Client input calls every 3 months
✅ LinkedIn Booster 1: 20 personal posts per month
✅ LinkedIn Booster 2: 10 Company posts per month
✅ Scale Bonus Content: 1 Lead Generation eBook or 1 Case Study
per Quarter (created and designed over a 3 month cycle)
$6000/mo
What’s included in SEO content marketing services?
For both service offerings, we take time to answer the following questions:
- How do we generate more traffic and leads? What keywords should we focus on to increase conversions?
- What topics should we focus on next?
- What types of content are most effective for driving traffic, sales leads, demos, or free trials? (Depending on your company/product)
- What’s working and what isn’t and can we re-optimize already published content so it makes bigger impact?
What are client input calls?
Client input calls, also known as subject matter expert calls, are a vital part of the content creation process. No one knows your product, company, and customers better than you.
We use Q&A client input calls to leverage your expertise and insights in the content we produce.
This way, everything we write is unique, tailored to showcase your product, key features, benefits, and how it solves your customers pain points. And why you’re product is better than the competition!
We mainly work with SaaS and B2B businesses that have already achieved product-market-fit and some traction, as this way, you’ve got a clearer and stronger market position.
With your input, we turn these actionable insights into unique focal points in every piece of content, using this and our tried-and-tested approach to drive traffic, sales leads, and conversions.
Take a look at examples of our work, from over 10 years of supporting clients and partner agencies around the world.